Branding is a lot of things, but one thing it's not is soft. When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers? If you’re in business, that’s the goal. Buyers. Branding done well creates both long term loyalty and timely purchases.Richie Norton
About This Quote
To brand is to mark or distinguish from all others with a stamp of distinction. To brand a product is to identify it as one's own. In the business world the goal is to be uniquely different from other businesses and to have a market that will buy your product. This means you have to have a distinctive look and feel as well as a quality product. Branding can help increase sales, but if it does not lead to long-term success the business will not survive.
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